Primitive Apparel was started by Street League legend Paul Rodriguez in California around 2008 as a Skate and Street wear boutique shop.  After a great deal of success 'P.Rod' decided to step up the game and started producing high aesthetic clothing similar to the apparel he would stock in his shop.   Primitive have bought some fresh, California inspired garments to the Holiday 13' line which is now available in-store and online!  Take a look at some of the items below from our staff picks..    

 

The Primitive Vultures Black Letterman Jacket is a fine garment made from a combination of 50% polyester and 50% wool for comfort and style. The jacket features denim covered snap button closure, ribbed cuffs and hemming with an inside pocket made from denim. The front left breast of the jacket features embroidered 'Primitive Vultures' detail. Priced at £89.95.

   

 

The Primitive Cultivated Black Hoodie is made from 100% cotton and features Primitive 'Cultivated' graphics, front kangaroo style pocket and pull-string hood closure. Priced at £54.95.

      Primitive Seasons Hunter Green T-Shirt is 100% cotton, seasonal 'hunter green' crew-neck tee with the 'Seasons' leaves graphic on the front featuring the classic Primitive signature logo. Not forgetting the small Primitive 'P' embroidered on the bottom left hem to finish it off, which you will find on all Primitive Tee's and Hoodies. Priced at £ 24.95.       The Black Pom Beanie P features Primitive detailing, made from 100% Acrylic for extra warmth with front fold up construction for style and comfort. Priced at £22.95.