Lakai Footwear founded by pro skateboarders Mike Carroll and Rick Howard in 1999. Lakai’s first video "Beware of the Flare" was premiered in June 2002, the follow up 'Fully Flared' was released in 2007 and won "Best Video of the Year" at the Transworld Awards.

Lakai is endorsed by a Rick Howard, Mike Carroll, Riley Hawk, Jimmy Wilkins, Vincent Alvarez, Jesus Fernandez, Stevie Perez, Griffin Gass, Simon Bannerot and others