Ricta Wheels was founded in 2000 under NHS distribution alongside Flip Skateboards, Independent Trucks, MOB Griptape and Santa Cruz skateboards. Ricta's mission was to create high-quality, top performance urethane skateboard wheels that could keep up with the high standards and punishment dished out by professional skaters.

Ricta Chrome Cores and the line of softer wheels called "Clouds" are still a super popular wheels. Ricta Wheels pro team includes Samarria Brevard, Tom Asta, Felipe Nunes, Wade desarmo, Blake Johnson, Jereme Knibbs and many more