Zoo York initially started by selling skateboarding decks and t-shirts out of a warehouse in Lower Manhattan.

The brand quickly gained popularity and became one of the most recognizable lifestyle brands to come out of skateboarding, known for its street culture-inspired designs and gritty east coast roots. In 2001, the founders sold the brand, and eventually, the rights to the Zoo York name were sold to the Iconix Brand Group.

However, in 2019, the original founders returned to Zoo York as creative directors and rebranded the brand to its original logo, bringing back the original flavor of the brand and disrupting the skateboarding scene with attitude and innovative styles that pay homage to New York City's street culture.

Zoo York's product offerings now include skateboards, t-shirts, hoodies, windbreakers, hats, and fanny packs, catering to the skateboarding market. The brand is known for its quality products at affordable prices, making it popular among beginners and those with some experience in skateboarding. Zoo York's skateboards are designed for street tricks, with sturdy Canadian maple wood decks, easy turning, and excellent grip for tricks like ollies and pops.

With its global recognition and iconic status in the skateboarding scene, Zoo York continues to be a prominent brand representing New York City's street culture and the heritage of the original Soul Artists of Zoo York crew.