Diamond Supply Co was Founded by Nick Tershay (Nicky Diamond) and started out as a small skate hardware store in 1998 the rest is history. With an instantly recognizable logo and an army of celebrities representing the gear such as Jay Z, Nas, Torey Pudwill, Wiz Khalifa, Mac Miller, Rihanna and recent collaborations with DVS, Heel Bruise, The Hundreds, Grizzly Grip Tape, Primitive, Been Trill, HUF.