Omar Salazar started this brand as a way to give back to the skate community. It name comes from the old doom sayers term (people who always predict the worst is coming) he chose this name as a way to motivate the people viewing his brand.

He takes the negative stereotype of people who have an incredibly gloomy look on life and transforms it into a rebuttal and a way to motivate people. This brand has a strong creative influence and its main purpose comes from its designs and the messages behind them.

Omar describes his Doomsayers Club logo as a Snake-Shake, being a meaningless/feelingless handshake from a corporate person. This antidisestablishmentarian symoble is one of the brands main themes as they focus on individuality and personal expression. Doom sayers provide high quality products that have been tried and tested by many different skaters.