The Monarch Project is a unique skateboarding brand that was founded by two superstar skaters, Leticia Bufoni and Sky Brown.
The idea behind the brand was for them to take control of their careers and be the driving force behind all the decisions in that process. This allowed them to have complete control over how their image was portrayed through a board brand, which was incredibly important to Bufoni. "It feels good to finally have control," she says.
Despite the age difference between Bufoni and Brown, they both have a mutual respect for each other's talent and dedication. Brown admires Bufoni as her idol and friend, stating that "It's a dream to start a brand with Leticia Bufoni. She is the first big name female pro I saw skate. She is my idol and friend at the same time. It's surreal and amazing all at once."
The Monarch Project's amateur team is stacked with younger skaters from all over the globe who are honored and hyped to support Bufoni and Brown. They believe they can help shape the new brand by being involved and putting in the work, while still carving out their own individual paths to becoming pros.
Empowerment and inspiration are huge factors with The Monarch Project. With two of the biggest names in skateboarding, it's no doubt that countless kids around the world have their eyes fixated on their every move - on and off the board. The brand focuses on respect, inclusion, and great skateboarding that will resonate and energize every type of skater from around the world.
Overall, The Monarch Project is a brand that is focused on empowering skaters and promoting inclusion, while also producing high-quality skateboards and apparel. With two of the biggest names in skateboarding leading the charge, the brand is sure to inspire and energize skaters around the world.